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Topic: Chat /

By Arvell Craig

Chatbot Marketing: A Complete Guide on Why Conversational Marketing Is Necessary for Your Business

Chatbot Marketing:  A Complete Guide on Why Conversational Marketing Is Necessary for Your Business Here’s the thing: They don’t like scouring web pages and links to find what they are looking for. They just want to simply ask and get what they want. This is the psychological reality that makes chatbot marketing so successful.  Look at the numbers. About 53% of service organizations plan to use chatbots within 18 months. This figure shows a whopping 136% growth rate. Over 64% of agents with AI chatbots are able to spend their time solving complex problems instead of answering repetitive questions, compared to 50% of agents without AI chatbots. 77% of customers believe chatbots will radically change their expectations of companies in the next five years. Image and data source What is a Chatbot? For starters, a chatbot is a software app designed to answer questions, help, assist and guide humans in…

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Topic: Content Marketing / Sales Management /

By Steven Q Logreira

Why It’s Important to Have a Separate Sales Process and Marketing Process in your Business

Why It’s Important to Have a Separate Sales Process and Marketing Process in your Business Originally posted on Sales Process Automation’s Blog I often get asked, why is it important to have processes in place? The simple answer…  It frees up mental energy when you know exactly what you’re going to do next. It also helps your business be more efficient. That directly translates into more revenue. It makes a huge difference in knowing what to do in every situation. Knowing what to do is just as important as taking action. Quite often we take action just for the sake of taking action and it leads to unproductive busywork. Or, we don’t take action at all because we are in analysis paralysis. Having processes in every area of your business is going to increase your productivity and when it comes time to scale, it becomes a must. Imagine having a…

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Topic: /

By selledge

The How-to Guide of B2B Email Marketing for 2020

The How-to Guide of B2B Email Marketing for 2020 Many people out there are under the misconception that, because of the rapid rise of social media in recent times, email is declining. This could not be further from the truth. It’s important to realize that more people are using email today than at any other time in the past.  By 2020, there will be more than 3 billion people using email. Another interesting fact is that checking email is the main activity for 94% of internet users, who are getting online solely for this reason. When we think about B2B email marketing, it all boils down to the exchange of information between two or more companies via conversational emails.  All B2B marketers know that their customers typically have longer sales cycles than B2Cs. They also have multiple touchpoints and means of communication. The typical B2B email list is also smaller than…

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Topic: Content Marketing /

By Miles Anthony Smith

6 Myths That Are Working Against Your Goals…And We Don’t Even Realize It

Topic: Event Marketing /

By selledge

How to Market B2B Events Effectively for High Attendance

Topic: Chat /

By selledge

What Are the Best Live Chat Tools for Lead Generation?

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By selledge

How Does Email Marketing Improve B2B Lead Generation?

Topic: /

By selledge

What Makes a B2B Drip Campaign Really Successful?

Topic: Chat /

By selledge

Why Is Live Chat Essential for an Online Business?

Topic: Content Marketing /

By selledge

Why Do You Need Content Atomization?

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