UPCOMING EVENTAugust 14, 2018Success Summit SeminarRegister

Topic: Sales Enablement /

By Cody Isabel

Stop Answering Your Prospect’s Questions

Does this sound familiar? Prospect: “How large is your company?” Salesperson: (Puffs up chest) “I’m glad you asked Mr. Prospect, we are the largest company in our industry, we’re the best at this, we have thousands of employees and all of these features and benefits…” Prospect says: “Great, that’s so impressive, can you send over some paperwork and do some free consulting for us?” What the Prospect is thinking: “We were hoping for a smaller company that can pay closer attention to our needs, the last company we went with was so large that we felt like just another number to them… Sounds like this will be the same thing, let’s ask for some paperwork, and then never call them back again, they’ll eventually give up.” Never happens, right? If it’s not, “How large is your company?” it’s something else like how much does your service cost, or how fast…

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By selledge

What Is the Best Social Selling Platform for B2B Sales Teams?

With the appearance of social media on the world stage in recent decades, social media marketing and advertising are at an all-time high. Most businesses of all shapes, sizes, and industries have at least one business profile on one of the many social channels out there. Whether it’s just for the sake of an online presence or an attempt at building a comprehensive social media marketing and advertising campaign, companies can’t ignore the importance of social media platforms. The potential benefits, in terms of lead generation, lead nurturing, brand reach and recognition, building trust, or boosting sales, among others, far outweigh the costs. In more recent years, however, a new digital strategy regarding social media has come into play – social selling. What is Social Selling? Social selling is the technique of leveraging social media to connect with prospects and customers by building and maintaining long-term relationships and, ultimately, making…

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By selledge

How to Start Social Selling?

Selling has seen some drastic changes over the past several years. If in the past, B2B sales reps relied heavily on their phones and emails to reach out to prospective customers, today’s digital media has opened up a new avenue for this exact purpose. Though relatively new, social selling strategies are being adopted by more and more sales professionals around the world. Not to be confused with a social media or content marketing strategy, social selling is about cultivating new relationships and driving revenue, rather than building professional brand awareness. It’s performed by your sales team, and it works by leveraging social platforms to engage with potential customers by sharing valuable and relevant content with them. Within the B2B sales funnel, social media marketing is located at the top, broadening the company’s reach. Social selling, on the other hand, helps convert new leads, moving them down the sales funnel. B2B…

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By selledge

What Is Social Selling and How Does It Help Sales Professionals?

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By selledge

How Does Social Selling Compare to Traditional Selling?

Topic: LinkedIn /

By Jason Hubbard

How to Export LinkedIn Contacts (Even the Ones You Don’t Know)

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By selledge

The Ultimate Guide to Social Selling in 2020

Topic: Lead Generation /

By selledge

How to Use Social Media for B2B Lead Generation?

Topic: Lead Generation /

By selledge

How to Set Up a B2B Lead Generation Campaign?

Topic: Lead Generation /

By selledge

Is Outsourcing B2B Lead Generation Right for My Business?

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