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Topic: Sales Management /

By Cody Isabel

Shock, Plan, and Action! Where are you?

These last two weeks have been interesting! I work very closely with the brains and psychology of business owners, leaders, and any kind of human you can imagine! That being said I have the opportunity to talk with a lot of people every day! These last two weeks, the consistent cadence I’ve been seeing is: -Shock (Oh Sh*t) -Plan (What’s My Strategy?) -Action (Strategy Execution Time!) This is common to everyone I talk with, no matter what they do, or who they are. We are all humans; all of our brains work the same way (mostly). How can understanding this help you communicate better with others right now? And what are some strategies for each of these areas? First, understanding this process can help you navigate any conversation that you are in. By putting someone or even a business into these 3 categories, you can start to figure out where…

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Topic: AI-Big Data /

By selledge

Why Intent Data Is The Future Of B2B Marketing

In today’s highly digitized business environment, B2B marketing is highly reliant on data. However, customer information collected by traditional means is no longer sufficient to remain competitive. This is where intent data comes into play. By making use of a combination of customer signals and intent data, B2B companies get a competitive edge and are able to form a bird’s eye view of marketing trends.  Despite this, only about a quarter of all B2Bs say that they currently use intent data or an intent monitoring marketing stack. Yet, over a third have said that they plan to leverage customer insights in the near future. However, this apparent lack of widespread implementation is not surprising as the concept of search intent has only been around since around 2007. It wasn’t until 2015, when Google made several changes to its algorithm, that search intent became prominent.  Many B2B companies still feel that…

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Topic: AI-Big Data /

By selledge

Is Predictive Data the Same as Intent Data?

B2B marketing teams are faced with an increasing number of challenges entering the 2020s. At the most basic level, they need to be developing buyer personas, creating relevant and insightful content, doing market analysis, monitoring online activities, creating and optimizing conversion pipelines, and more. And even after doing all of this work, there is no real guarantee that their marketing campaign will be successful.  Today’s ever-evolving technological innovations can easily make any marketing strategy obsolete halfway through its execution. Staying ahead, however, will require B2B marketing and sales teams to anticipate and capitalize on future trends before they become a reality. This is where intent data comes into play. It allows B2B companies to get a deeper insight into the wants and needs of prospective buyers and target accounts, helping them create more effective marketing and sales campaigns.  What Is B2B Intent Data? In its most basic form, intent data for…

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Topic: AI-Big Data /

By selledge

How to Best Leverage B2B Intent Data

Topic: AI-Big Data /

By Jason Hubbard

How Bad Data Hurts B2B Companies

Topic: AI-Big Data /

By selledge

The Guide To Using Intent Based Data For B2B Companies

Topic: Sales Enablement /

By Cody Isabel

Stop Answering Your Prospect’s Questions

Topic: /

By selledge

What Is the Best Social Selling Platform for B2B Sales Teams?

Topic: /

By selledge

How to Start Social Selling?

Topic: /

By selledge

What Is Social Selling and How Does It Help Sales Professionals?

Topic: /

By selledge

How Does Social Selling Compare to Traditional Selling?

Topic: LinkedIn /

By Jason Hubbard

How to Export LinkedIn Contacts (Even the Ones You Don’t Know)

Topic: /

By selledge

The Ultimate Guide to Social Selling in 2020

Topic: Lead Generation /

By selledge

How to Use Social Media for B2B Lead Generation?

Topic: Lead Generation /

By selledge

How to Set Up a B2B Lead Generation Campaign?

Topic: Lead Generation /

By selledge

Is Outsourcing B2B Lead Generation Right for My Business?

Topic: Lead Generation /

By selledge

What Channels Should the B2B Industry Use to Generate Leads?

Topic: Lead Generation /

By selledge

The Ultimate Guide To B2B Lead Generation in 2020

Topic: Chat /

By Arvell Craig

Chatbot Marketing: A Complete Guide on Why Conversational Marketing Is Necessary for Your Business

Topic: Content Marketing / Sales Management /

By Steven Q Logreira

Why It’s Important to Have a Separate Sales Process and Marketing Process in your Business

Topic: /

By selledge

The How-to Guide of B2B Email Marketing for 2020

Topic: Content Marketing /

By Miles Anthony Smith

6 Myths That Are Working Against Your Goals…And We Don’t Even Realize It

Topic: Event Marketing /

By selledge

How to Market B2B Events Effectively for High Attendance

Topic: Chat /

By selledge

What Are the Best Live Chat Tools for Lead Generation?

Topic: /

By selledge

How Does Email Marketing Improve B2B Lead Generation?

Topic: /

By selledge

What Makes a B2B Drip Campaign Really Successful?

Topic: Chat /

By selledge

Why Is Live Chat Essential for an Online Business?

Topic: Content Marketing /

By selledge

Why Do You Need Content Atomization?

Topic: Lead Generation /

By selledge

Why Building Trust is Essential in B2B Lead Generation

Topic: /

By selledge

6 Reasons Why Your Email Marketing Isn’t Working

Topic: /

By selledge

Which Social Media Platform is Best for Generating Leads for My Industry?

Topic: Advertising /

By selledge

Website and Banner Ad Personalization Best Practices

Topic: Content Marketing /

By selledge

Top Types of Content That Attract and Convert

Topic: Lead Generation /

By selledge

Top 8 B2B Lead Generation Mistakes to Avoid

Topic: Conversion Rate Optimization /

By selledge

Top 6 Landing Page Tools

Topic: Search Engine Optimization /

By selledge

How to Capture Leads Through Organic SEO

Topic: Lead Management /

By selledge

How to Calculate the ROI of Lead Nurturing

Topic: Content Marketing /

By selledge

Content Amplification: Why You Need it

Topic: /

By selledge

One of the Most Overlooked and Easiest Ways to Generate Leads & The Tools to Make it Happen

Topic: /

By selledge

Grow Your Influence and Get More Followers

Topic: Conversion Rate Optimization /

By Tim Ash

Want More Customers? Follow These 7 Tips for Increasing Online Conversions

Topic: Lead Management /

By selledge

How Are Leads Tracked via First, Second and Third Party Cookies?

Topic: Sales Process /

By selledge

The Importance of Sales Lead Process

Topic: Search Engine Marketing - PPC /

By selledge

How and Why To Set A Pay-Per-Click Advertising Campaign

Topic: Marketing Automation /

By selledge

A Short Guide to Marketing Automation

Topic: Lead Generation / Webinars /

By selledge

How and Why You Should Use Webinars for Your Lead Generation

Topic: Search Engine Optimization /

By selledge

The Beginner’s Guide to Search Engine Optimization – SEO

Topic: Telemarketing /

By selledge

Using Telemarketing When The World No Longer Answers The Phone

Topic: /

By selledge

What You Need To Know About Social Selling

Topic: B2B Marketing / Marketing Strategy / Referral Marketing /

By selledge

How to Set up a B2B Referral Marketing Strategy

Topic: Sales Enablement /

By selledge

What Are the Basics for a Sales Enablement Strategy?

Topic: Public Relations /

By selledge

Why PR Is Still Important in Establishing Credibility

Topic: Lead Management /

By selledge

How Do You Begin Planning an Effective Lead Nurturing Strategy?

Topic: Lead Generation /

By selledge

The B2B Lead Generation Strategy Checklist

Topic: Lead Generation /

By selledge

How and When to Use Direct Mail in the Lead Generation Process

Topic: Lead Management /

By selledge

How and Why You Should Implement Lead Scoring in Your Business

Topic: Database Marketing /

By selledge

How to Use Database Marketing to Your Advantage

Topic: Demand Generation / Lead Generation /

By selledge

Demand Generation versus Lead Generation – What You Need To Know

Topic: Advertising /

By selledge

Cost-Effective Strategies for B2B Online Advertising

Topic: Content Marketing /

By selledge

What You Need to Know About B2B Content Marketing

Topic: Copy Writing /

By selledge

The Copywriting Guide for Better Lead Generation

Topic: Conversion Rate Optimization /

By selledge

Best Practices For Conversion Rate Optimization

Topic: Sales / Sales Automation Martech /

By selledge

How Sales Automation Can Help Drive Channel Sales

Topic: Chat /

By selledge

The Importance of Chat Software in B2B Interactions

Topic: Sales / Sales Process /

By selledge

The Roles and Responsibilities of Sales and Marketing in ABM

Topic: / Activity Based Marketing /

By selledge

The ABC’s of ABMs – Account Based Marketing & Activity Based Marketing

Topic: B2B Marketing / Sales /

By selledge

3 Things Every Business Needs to be Successful

Topic: Demand Generation / Event Marketing / Sales /

By selledge

Thirteen Tips for Event Marketers

Topic: B2B Marketing / Sales /

By Louis

Why B2B Sales Prospecting is So Damn Difficult—and How to Make It Easier

Topic: B2B Marketing / Lead Generation / Sales /

By selledge

Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Topic: B2B Marketing / / Marketing /

By selledge

The Key to Email Delivery: Segmentation 

Topic: B2B Marketing / Brand Marketing / Marketing /

By Louis

How Marketers Can Win in the Learning Economy

Topic: B2B Marketing / Database Marketing / Market Research / Marketing Strategy /

By Louis

Benchmarking: How to Determine the Value of Your Marketing Efforts

Topic: B2B Marketing / / Marketing /

By Louis

Email Marketing—The Cornerstone of Your Lead Generation Program 

Topic: B2B Marketing / Marketing /

By Louis

How Understanding the Goals and Intent of Buyers Can Transform Marketing

Topic: B2B Marketing / Marketing /

By Louis

Why B2B Sales Prospecting is So Damn Difficult—and How to Make It Easier

Topic: B2B Marketing / Marketing /

By selledge

How to Avoid the Dangers of Data-Bias

Topic: B2B Marketing / Marketing /

By Louis

Be Fanatical About Service Quality (And Why It Matters)

Topic: / Marketing /

By selledge

Email Marketing Trends: What to Expect in 2018

Topic: / Marketing /

By Louis

8 Ways to Increase Your Email Marketing ROI

Topic: Marketing /

By selledge

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Topic: Marketing / / / /

By Louis

How to Make a Perfect Twitter Profile: A Complete Guide

Topic: Marketing / Marketing Strategy /

By Louis

What it Means to be Effective at Marketing

Topic: Marketing / Outbound Marketing /

By selledge

Email Marketing: Don’t Underestimate Today’s Most Powerful Call to Action

Topic: B2C Marketing / Marketing /

By Louis

SMS and Email Marketing: Combine Them for Maximum Reach

Topic: / Marketing /

By selledge

The Power of Ending Emails with ‘Thank You’

Topic: B2B Marketing / Lead Generation / Marketing /

By selledge

Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Topic: Database Marketing / Direct Mail / Marketing /

By Louis

Direct Mail: Is it Dead On Arrival?

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