Chatbots Did Not Kill The Video Star
When searching for a forms plugin for my website, so that I could survey customers and prospects, I thought of the majors: Google Forms, Gravity Forms, and of course, Typeform. (Disclaimer: I am not a paying customer or sponsor of any of these apps.) To me, they’re just all the same: you create a question, decide what types of answers you need (text, multiple choice), and a few clicks later, hit publish. Copy and paste the code into your website and voila! You have an embedded form. Something funny happened as I was clicking around the Typeform website: I discovered another product: Video Ask. This product allows you to swap the text questions you would normally deliver in a form with recorded video clips. Users can respond with text, or—you guessed it—video clips. Genius! (Once again, as a disclaimer, I am not a customer of this product.) Then this got…
Shock, Plan, and Action! Where are you?
These last two weeks have been interesting! I work very closely with the brains and psychology of business owners, leaders, and any kind of human you can imagine! That being said I have the opportunity to talk with a lot of people every day! These last two weeks, the consistent cadence I’ve been seeing is: -Shock (Oh Sh*t) -Plan (What’s My Strategy?) -Action (Strategy Execution Time!) This is common to everyone I talk with, no matter what they do, or who they are. We are all humans; all of our brains work the same way (mostly). How can understanding this help you communicate better with others right now? And what are some strategies for each of these areas? First, understanding this process can help you navigate any conversation that you are in. By putting someone or even a business into these 3 categories, you can start to figure out where…
Why Intent Data Is The Future Of B2B Marketing
In today’s highly digitized business environment, B2B marketing is highly reliant on data. However, customer information collected by traditional means is no longer sufficient to remain competitive. This is where intent data comes into play. By making use of a combination of customer signals and intent data, B2B companies get a competitive edge and are able to form a bird’s eye view of marketing trends. Despite this, only about a quarter of all B2Bs say that they currently use intent data or an intent monitoring marketing stack. Yet, over a third have said that they plan to leverage customer insights in the near future. However, this apparent lack of widespread implementation is not surprising as the concept of search intent has only been around since around 2007. It wasn’t until 2015, when Google made several changes to its algorithm, that search intent became prominent. Many B2B companies still feel that…
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