by Louis | Aug 30, 2018 | B2B Marketing, Brand Marketing, Marketing
Americans may be more diverse than ever before, but there is one area a majority of the population is gravitating towards—learning. According to Pew Research Center, 74% of American adults consider themselves to be “personal learners.” By contrast, 49% of Americans...
by Louis | Aug 30, 2018 | B2B Marketing, Database Marketing, Market Research, Marketing Strategy
To survive and thrive in a competitive business environment, companies are being hammered to continuously adapt and deliver more, faster, better, and less expensively. How do you know whether you did? You need to establish and use the right metrics. For Marketers,...
by Louis | Aug 30, 2018 | B2B Marketing, Email, Marketing
In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social...
by Louis | Aug 30, 2018 | B2B Marketing, Marketing
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of...
by Louis | Aug 30, 2018 | B2B Marketing, Marketing
B2B Sales prospecting isn’t easy. In fact, it can be downright difficult to grab the attention of B2B buyers in a marketing paradigm that has shifted significantly in recent years, and where increased competition makes it more and more difficult to stand out from the...
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