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August 2019 - Lead Generation Institute - LGi

UPCOMING EVENTAugust 14, 2018Success Summit SeminarRegister

The Importance of Sales Lead Process

The Importance of Sales Lead Process

The sales lead process includes a series of methodologies and best practices designed to generate new customers through various marketing campaigns. This form of lead management will facilitate a business connection by tying together outgoing advertising and the...
A Short Guide to Marketing Automation

A Short Guide to Marketing Automation

Marketing automation (MA) or marketing automation platform (MAP) is completely changing how businesses interact with their customers and will continue to do so for many years to come. With platforms such as Marketo, Pardot, and Oracle Eloqua being the most common...
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