by selledge | Aug 2, 2019 | Lead Management
Even though cookies on the digital landscape have been around for some time, they are still something that stirs some debate and confusion. Most attention has been given to first and third-party cookies. Nevertheless, there are also second-party cookies that need to...
by selledge | Aug 2, 2019 | Sales Process
The sales lead process includes a series of methodologies and best practices designed to generate new customers through various marketing campaigns. This form of lead management will facilitate a business connection by tying together outgoing advertising and the...
by selledge | Aug 2, 2019 | Search Engine Marketing - PPC
Pay-per-click (PPC) advertising, or sometimes known as paid search or search engine marketing, is an excellent way for companies to quickly and effectively increase their website traffic, leads, and sales. Most commonly, you’ll find PPC advertising on search...
by selledge | Aug 2, 2019 | Marketing Automation
Marketing automation (MA) or marketing automation platform (MAP) is completely changing how businesses interact with their customers and will continue to do so for many years to come. With platforms such as Marketo, Pardot, and Oracle Eloqua being the most common...
by selledge | Aug 2, 2019 | Lead Generation, Webinars
Among the many tools a company has at its disposal when it comes to lead generation, probably none is more effective than webinars. Webinars are, as their name would suggest, online seminars, presentations, lectures, or workshops that help turn a presentation into a...
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