by selledge | Aug 2, 2019 | Search Engine Optimization
Search Engine Optimization (SEO) describes a series of tactics that brands can use to boost their ranking on search engine result pages (SERPs). We all know that the ideal scenario is to have your web pages reach the first few slots in Google’s or Bing’s...
by selledge | Aug 2, 2019 | Telemarketing
In a world dominated by digital communication, email, and instant messaging, telemarketing doesn’t seem to make any sense. In case you may not know, telemarketing is a process of marketing products and services over the phone. This is a traditional tactic used...
by selledge | Aug 2, 2019 | Social Selling
As its name would suggest, social selling is the technique of using social media to find, connect, and nurture sales prospects. In a sense, social selling is a more modern way of developing meaningful relationships with potential customers in such a way that...
by selledge | Aug 2, 2019 | B2B Marketing, Marketing Strategy, Referral Marketing
In today’s digital world, people are being exposed to thousands of adverts daily, which, in turn, has led to a phenomenon known as ad fatigue, where people, consciously or unconsciously, are starting to ignore ads, altogether. Many have even gone as far as...
by selledge | Aug 2, 2019 | Sales Enablement
The term sales enablement is a relatively new one. It’s also something that has been talked about as being a key component for a company’s success. However, there is still some confusion, with each organization defining it differently. Primarily,...
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