by selledge | Aug 2, 2019 | Public Relations
In today’s business environment, it seems that almost everyone agrees on what public relations (PR) means and what it does. Yet, if we go just below the surface, we come to realize that there’s quite a lot of confusion when it comes to understanding the...
by selledge | Aug 2, 2019 | Lead Management
As inbound marketing has become a driving force in the industry, the importance of lead nurturing is more important than ever. In the majority of cases, only a relatively small number of inbound leads will make an immediate purchase, leaving more than 9-out-of-10 such...
by selledge | Aug 2, 2019 | Lead Generation
A lead should never be looked at as a random potential customer. A lead is a customer who’s just one step away from making a purchase. What you need to do is to grab their attention, prove to them that your product or service will solve their problem, and deliver...
by selledge | Aug 2, 2019 | Lead Generation
Direct mail (DM) has long been at the forefront of advertising. It was only after the appearance of the internet and, in particular, the rise of social media when direct mail had been placed on the backburner or discontinued by some companies. In short, direct mail is...
by selledge | Aug 2, 2019 | Lead Management
When it comes down to it, B2B marketing is often about generating leads for the sales department. This need for lead generation is even more prevalent in a demand-driven culture, where marketing has a direct impact on revenue. There’s an undeniably large number...
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