by selledge | Aug 2, 2019 | Database Marketing
As its name would suggest, database marketing is a tactic by which companies use customer data as a means of delivering relevant, personalized, and effective marketing messages to both existing and potential customers. This highly targeted and personalized approach...
by selledge | Aug 2, 2019 | Demand Generation, Lead Generation
The world of today’s modern marketing language can be confusing, with many of its terms used interchangeably or lost in translation. There’s no shortage of confusing terms posing challenges to businesses who are trying their hand at marketing. Today,...
by selledge | Aug 2, 2019 | Advertising
Any company looking to build its brand, reach out to new prospective customers, and increase their sales, can’t ignore online advertising. It will also allow you to target your audiences more effectively by using search engines or the many social media...
by selledge | Aug 2, 2019 | Content Marketing
Content marketing is an important tool to have at one’s disposal. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract...
by selledge | Aug 2, 2019 | Copy Writing
Copywriting is an essential tool for lead generation and digital marketing as a whole. This process revolves around the creation of content used to encourage users to react in one form or another. Copywriting can be applied in numerous cases such as website landing...
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