by selledge | Jan 6, 2020 | Social Selling
In today’s digital business environment, outbound B2B sales operations are becoming less and less effective. Surveys now indicate that connecting with sales leads and potential customers will require, on average, 18 or more phone calls. What’s more,...
by selledge | Jan 3, 2020 | Lead Generation
From the perspective of B2B lead generation, social media has always been seen as somewhat controversial. While it’s true that marketers recognize the importance of social media in B2C, they have a much harder time recognizing its potential for B2B. In fact,...
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