by Louis | Aug 30, 2018 | B2C Marketing, Marketing
With so many channels available to reach consumers, it can be hard for marketers to decide where their budget dollars should be deployed for maximum effect. For instance, more traditional marketers, who are comfortable with email campaigns, might view SMS and email...
by Louis | Aug 30, 2018 | Database Marketing, Direct Mail, Marketing
Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing materials like postcards, brochures, catalogs, sales letters, and...
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