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selledge, Author at Lead Generation Institute - LGi

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Why Intent Data Is The Future Of B2B Marketing

Why Intent Data Is The Future Of B2B Marketing

In today’s highly digitized business environment, B2B marketing is highly reliant on data. However, customer information collected by traditional means is no longer sufficient to remain competitive. This is where intent data comes into play. By making use of a...
Is Predictive Data the Same as Intent Data?

Is Predictive Data the Same as Intent Data?

B2B marketing teams are faced with an increasing number of challenges entering the 2020s. At the most basic level, they need to be developing buyer personas, creating relevant and insightful content, doing market analysis, monitoring online activities, creating and...
How to Best Leverage B2B Intent Data

How to Best Leverage B2B Intent Data

In a world where B2B lead generation, demand generation, and marketing, in general, are more data-driven than ever before, intent data is essential. B2B intent data will help you identify higher quality leads by helping you better understand your target audience. This...
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