by selledge | Jan 16, 2020 | Social Selling
Selling has seen some drastic changes over the past several years. If in the past, B2B sales reps relied heavily on their phones and emails to reach out to prospective customers, today’s digital media has opened up a new avenue for this exact purpose. Though...
by selledge | Jan 13, 2020 | Social Selling
With nearly three billion social media users around the globe, social selling is becoming more widespread than ever. Every B2B marketing or sales professional worth their salt has at least heard about social selling. It’s not social media marketing, nor is it...
by selledge | Jan 10, 2020 | Social Selling
Traditional selling, be it in the form of cold calling or advertising, has been around for a long time. And while it may still hold a somewhat important part of the overall sales process, social selling is emerging as a new entry in a salesperson’s repertoire....
by selledge | Jan 6, 2020 | Social Selling
In today’s digital business environment, outbound B2B sales operations are becoming less and less effective. Surveys now indicate that connecting with sales leads and potential customers will require, on average, 18 or more phone calls. What’s more,...
by selledge | Jan 3, 2020 | Lead Generation
From the perspective of B2B lead generation, social media has always been seen as somewhat controversial. While it’s true that marketers recognize the importance of social media in B2C, they have a much harder time recognizing its potential for B2B. In fact,...
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