by selledge | Dec 30, 2019 | Lead Generation
Setting up an effective lead generation campaign is top-of-mind for the majority of B2B marketers out there. In fact, 68% of B2B organizations say that increasing the number of quality leads is a top priority, followed by increasing lead volume with 55%. These numbers...
by selledge | Dec 23, 2019 | Lead Generation
Lead generation is a critical component of any digital marketing strategy, regardless of business size or industry. When it comes to B2B organizations, 85% of marketers say that lead generation is their most important goal. That said, lead gen can also be a...
by selledge | Dec 19, 2019 | Lead Generation
Generating qualified leads is the core objective of every B2B marketing strategy in existence. Unlike B2Cs, a B2B company will have to work with a far smaller customer pool, making lead generation that much more important. Putting together a strong pipeline of...
by selledge | Dec 16, 2019 | Lead Generation
Lead generation is a critical element of business for every company out there. When it comes to B2B lead generation, this is even more important, since B2B leads are more scarce than those for B2Cs. Therefore, B2B companies need to work much harder to stand above...
by selledge | Oct 21, 2019 | Email
The How-to Guide of B2B Email Marketing for 2020 Many people out there are under the misconception that, because of the rapid rise of social media in recent times, email is declining. This could not be further from the truth. It’s important to realize that more...
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