by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Marketing
B2B Sales prospecting isn’t easy. In fact, it can be downright difficult to grab the attention of B2B buyers in a marketing paradigm that has shifted significantly in recent years, and where increased competition makes it more and more difficult to stand out from the...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Marketing
I have been fortunate in my career to benefit from a number of remarkable mentors. My first professional job was in a financial services organization working for Dwight Prade. It was Dwight who bestowed upon me the title “Customer Relationship Manager.” This was...
by Shawn Elledge | Aug 30, 2018 | Email, Marketing
With so many available ways to contact customers, marketers are often left wondering if email marketing is worth it anymore? The short answer: yes absolutely. Rather than struggling to keep pace, a recent eMarketer survey found that email produced an email marketing...
by Shawn Elledge | Aug 30, 2018 | Marketing, Social Media, Social Media Marketing, Twitter Marketing
Strategically crafting your Twitter profile page is a huge factor in growing your following. It’s as simple as that. If you’re active on Twitter, people are coming to your profile page. And while you can set up a profile in a couple of minutes, that doesn’t mean...
by Shawn Elledge | Aug 30, 2018 | Marketing, Marketing Strategy
The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs are either being too...
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