by Jake Wengroff | Apr 16, 2020 | Chatbots
When searching for a forms plugin for my website, so that I could survey customers and prospects, I thought of the majors: Google Forms, Gravity Forms, and of course, Typeform. (Disclaimer: I am not a paying customer or sponsor of any of these apps.) To me, they’re...
by Cody Isabel | Mar 31, 2020 | Sales Management
These last two weeks have been interesting! I work very closely with the brains and psychology of business owners, leaders, and any kind of human you can imagine! That being said I have the opportunity to talk with a lot of people every day! These last two weeks, the...
by selledge | Mar 19, 2020 | AI-Big Data
In today’s highly digitized business environment, B2B marketing is highly reliant on data. However, customer information collected by traditional means is no longer sufficient to remain competitive. This is where intent data comes into play. By making use of a...
by selledge | Mar 19, 2020 | AI-Big Data
B2B marketing teams are faced with an increasing number of challenges entering the 2020s. At the most basic level, they need to be developing buyer personas, creating relevant and insightful content, doing market analysis, monitoring online activities, creating and...
by selledge | Mar 11, 2020 | AI-Big Data
In a world where B2B lead generation, demand generation, and marketing, in general, are more data-driven than ever before, intent data is essential. B2B intent data will help you identify higher quality leads by helping you better understand your target audience. This...
by Jason Hubbard | Mar 6, 2020 | AI-Big Data
It’s been said many times but there is no harm mentioning it again: Data is now a commodity at the center of all business operations. Whether you plan to expand to new markets or looking to discover and engage new prospects, you need data to make informed and...
by selledge | Feb 25, 2020 | AI-Big Data
B2B lead generation, demand generation, content marketing, and digital marketing, in general, are all reliant on customer data to be successful. Intent data helps your marketing and sales teams identify companies and prospects interested in your products and services....
by Cody Isabel | Feb 12, 2020 | Sales Enablement
Does this sound familiar? Prospect: “How large is your company?” Salesperson: (Puffs up chest) “I’m glad you asked Mr. Prospect, we are the largest company in our industry, we’re the best at this, we have thousands of employees and all of these features and benefits…”...
by selledge | Jan 19, 2020 | Social Selling
With the appearance of social media on the world stage in recent decades, social media marketing and advertising are at an all-time high. Most businesses of all shapes, sizes, and industries have at least one business profile on one of the many social channels out...
by selledge | Jan 16, 2020 | Social Selling
Selling has seen some drastic changes over the past several years. If in the past, B2B sales reps relied heavily on their phones and emails to reach out to prospective customers, today’s digital media has opened up a new avenue for this exact purpose. Though...
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