by selledge | Jan 13, 2020 | Social Selling
With nearly three billion social media users around the globe, social selling is becoming more widespread than ever. Every B2B marketing or sales professional worth their salt has at least heard about social selling. It’s not social media marketing, nor is it...
by selledge | Jan 10, 2020 | Social Selling
Traditional selling, be it in the form of cold calling or advertising, has been around for a long time. And while it may still hold a somewhat important part of the overall sales process, social selling is emerging as a new entry in a salesperson’s repertoire....
by Jason Hubbard | Jan 9, 2020 | LinkedIn
There are two things everyone should know about LinkedIn. First, it was founded when Mark Zuckerberg was still in high school and second, it isn’t exactly a social media platform. The reason both of these points are important is because unless you accept LinkedIn has...
by selledge | Jan 6, 2020 | Social Selling
In today’s digital business environment, outbound B2B sales operations are becoming less and less effective. Surveys now indicate that connecting with sales leads and potential customers will require, on average, 18 or more phone calls. What’s more,...
by selledge | Jan 3, 2020 | Lead Generation
From the perspective of B2B lead generation, social media has always been seen as somewhat controversial. While it’s true that marketers recognize the importance of social media in B2C, they have a much harder time recognizing its potential for B2B. In fact,...
by selledge | Dec 30, 2019 | Lead Generation
Setting up an effective lead generation campaign is top-of-mind for the majority of B2B marketers out there. In fact, 68% of B2B organizations say that increasing the number of quality leads is a top priority, followed by increasing lead volume with 55%. These numbers...
by selledge | Dec 23, 2019 | Lead Generation
Lead generation is a critical component of any digital marketing strategy, regardless of business size or industry. When it comes to B2B organizations, 85% of marketers say that lead generation is their most important goal. That said, lead gen can also be a...
by selledge | Dec 19, 2019 | Lead Generation
Generating qualified leads is the core objective of every B2B marketing strategy in existence. Unlike B2Cs, a B2B company will have to work with a far smaller customer pool, making lead generation that much more important. Putting together a strong pipeline of...
by selledge | Dec 16, 2019 | Lead Generation
Lead generation is a critical element of business for every company out there. When it comes to B2B lead generation, this is even more important, since B2B leads are more scarce than those for B2Cs. Therefore, B2B companies need to work much harder to stand above...
by Arvell Craig | Nov 8, 2019 | Chat
Chatbot Marketing: A Complete Guide on Why Conversational Marketing Is Necessary for Your Business Here’s the thing: humans are biologically wired to chat or have a conversation. Click To Tweet They don’t like scouring web pages and links to find what they are...
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