by Steven Q Logreira | Nov 7, 2019 | Content Marketing, Sales Management
Why It’s Important to Have a Separate Sales Process and Marketing Process in your Business Originally posted on Sales Process Automation’s Blog I often get asked, why is it important to have processes in place? The simple answer… It frees up mental energy when...
by selledge | Oct 21, 2019 | Email
The How-to Guide of B2B Email Marketing for 2020 Many people out there are under the misconception that, because of the rapid rise of social media in recent times, email is declining. This could not be further from the truth. It’s important to realize that more...
by Miles Anthony Smith | Oct 18, 2019 | Content Marketing
6 Myths That Are Working Against Your Goals…And We Don’t Even Realize It Your content marketing strategy sucks! I know, I know. You are probably muttering to yourself that this statement is insulting, and while it can be taken as such, it genuinely isn’t...
by selledge | Oct 16, 2019 | Event Marketing
How to Market B2B Events Effectively for High Attendance B2B event marketing is a powerful tool to have at your disposal. Events can help you build your brand awareness or help you form meaningful connections with your customers and community. Likewise, events can...
by selledge | Oct 14, 2019 | Chat
What Are the Best Live Chat Tools for Lead Generation? Finding a great live chat software in today’s overcrowded market can be a bit complicated. Nevertheless, it’s still something that all B2B companies should consider at the very least. Live chat has...
by selledge | Oct 11, 2019 | Email
How Does Email Marketing Improve B2B Lead Generation? Lead generation is top-of-mind for pretty much every marketer out there. It’s also one of their biggest challenges. In fact, 61% of B2B marketers believe that generating traffic and high-quality leads are...
by selledge | Oct 7, 2019 | Email
What Makes a B2B Drip Campaign Really Successful? Drip campaigns can be incredibly useful for B2B companies. While an email marketing strategy is the cornerstone of any lead generation campaign, without email drip, you are missing out on opportunities. In essence, an...
by selledge | Oct 4, 2019 | Chat
Why Is Live Chat Essential for an Online Business? It’s in every entrepreneur’s best interest to be on the lookout for innovative tools and techniques that will help them increase sales and grow their business. When it comes to online businesses, customers...
by selledge | Oct 3, 2019 | Content Marketing
Why Do You Need Content Atomization? It takes a lot of hard work to create epic content that performs. With the changing trends and Google’s latest algorithms, there are really no shortcuts to the process, or so it would seem. Low-quality content being pumped...
by selledge | Sep 27, 2019 | Lead Generation
Why Building Trust is Essential in B2B Lead Generation In B2B lead generation, trust is a crucial ingredient. Unfortunately, it’s also something that’s missing from many marketers’ tool kits. In order to turn leads into close won opps, you need to...
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