by selledge | Sep 25, 2019 | Email
6 Reasons Why Your Email Marketing Isn’t Working Email marketing has been around almost as long as there have been emails, and with good reason. As far as digital marketing goes, this is one of the most effective ways of connecting with new leads, nurturing them, and...
by selledge | Sep 25, 2019 | Social Selling
Which Social Media Platform is Best for Generating Leads for My Industry? Virtually unheard of two decades ago, social media has since gone on to become an almost intrinsic part of our daily lives. Not only does it affect our personal lives but our professional lives...
by selledge | Sep 23, 2019 | Advertising
Website and Banner Ad Personalization Best Practices Bombarding people left and right with brand messaging and hoping for the best is no longer a practice in the world of online advertising. Today, every B2B ad campaign today needs to have a targeted approach with a...
by selledge | Sep 20, 2019 | Content Marketing
Top Types of Content That Attract and Convert All of today’s top B2B content marketing strategies work by putting the audience’s informational needs and demands ahead of the company’s own sales and promotional messaging. Content needs to be...
by selledge | Sep 18, 2019 | Lead Generation
Top 8 B2B Lead Generation Mistakes to Avoid Having a steady influx of leads coming into the sales funnel is the lifeblood of almost every business. Attracting new customers is critical for growth. Knowing this, many companies attempt to do as much as they can to bring...
by selledge | Sep 17, 2019 | Conversion Rate Optimization
Top 6 Landing Page Tools Digital marketing today is all about generating targeted leads with a proven potential to buy. It’s a pretty well-known fact that generic homepages no longer deliver results, meaning that companies need a host of landing pages that...
by selledge | Sep 16, 2019 | Search Engine Optimization
How to Capture Leads Through Organic SEO I don’t know of any business that doesn’t want more organic traffic to their website. Afterall, if done right, search engine optimization (SEO) can drive a 14.6% conversion rate and everyone wants more conversion. Conversion,...
by selledge | Sep 13, 2019 | Lead Management
How to Calculate the ROI of Lead Nurturing The B2B world lends itself to a focus on the “now”. It makes sense. We need to close deals and we need the current quarter’s numbers to hit or exceed goal. That’s why lead generation efforts tend to be short-sighted. With...
by selledge | Sep 12, 2019 | Content Marketing
Content Amplification and Why You Should do it Expand your audience. Establish your brand as a thought leader in your industry. Increase trust. Generate new opportunities. Drive leads and sales. Content amplification is a marketing strategy that can help you do all...
by selledge | Sep 12, 2019 | Email
One of the Most Overlooked and Easiest Ways to Generate Leads & The Tools to Make it Happen Spoiler: It’s your email signature. Why it Matters According to the Radicati Group Email Statistics Report, in 2019 there are roughly 293 billion emails sent and received...
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