by selledge | Sep 12, 2019 | Social Selling
Grow Your Influence and Get More Followers Add, then nurture. This is how you grow your social following. Social media provides a unique platform to connect with people that want to hear from you. They are listening because they want to listen, reading because they...
by Tim Ash | Sep 12, 2019 | Conversion Rate Optimization
Want More Customers? Follow These 7 Tips for Increasing Online Conversions Optimizing and testing the key landing pages on your website can have a dramatic impact on your online marketing profitability. Even without testing, you can instantly skyrocket conversion...
by selledge | Aug 2, 2019 | Lead Management
Even though cookies on the digital landscape have been around for some time, they are still something that stirs some debate and confusion. Most attention has been given to first and third-party cookies. Nevertheless, there are also second-party cookies that need to...
by selledge | Aug 2, 2019 | Sales Process
The sales lead process includes a series of methodologies and best practices designed to generate new customers through various marketing campaigns. This form of lead management will facilitate a business connection by tying together outgoing advertising and the...
by selledge | Aug 2, 2019 | Search Engine Marketing - PPC
Pay-per-click (PPC) advertising, or sometimes known as paid search or search engine marketing, is an excellent way for companies to quickly and effectively increase their website traffic, leads, and sales. Most commonly, you’ll find PPC advertising on search...
by selledge | Aug 2, 2019 | Marketing Automation
Marketing automation (MA) or marketing automation platform (MAP) is completely changing how businesses interact with their customers and will continue to do so for many years to come. With platforms such as Marketo, Pardot, and Oracle Eloqua being the most common...
by selledge | Aug 2, 2019 | Lead Generation, Webinars
Among the many tools a company has at its disposal when it comes to lead generation, probably none is more effective than webinars. Webinars are, as their name would suggest, online seminars, presentations, lectures, or workshops that help turn a presentation into a...
by selledge | Aug 2, 2019 | Search Engine Optimization
Search Engine Optimization (SEO) describes a series of tactics that brands can use to boost their ranking on search engine result pages (SERPs). We all know that the ideal scenario is to have your web pages reach the first few slots in Google’s or Bing’s...
by selledge | Aug 2, 2019 | Telemarketing
In a world dominated by digital communication, email, and instant messaging, telemarketing doesn’t seem to make any sense. In case you may not know, telemarketing is a process of marketing products and services over the phone. This is a traditional tactic used...
by selledge | Aug 2, 2019 | Social Selling
As its name would suggest, social selling is the technique of using social media to find, connect, and nurture sales prospects. In a sense, social selling is a more modern way of developing meaningful relationships with potential customers in such a way that...
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