by selledge | Mar 19, 2020 | AI-Big Data
In today’s highly digitized business environment, B2B marketing is highly reliant on data. However, customer information collected by traditional means is no longer sufficient to remain competitive. This is where intent data comes into play. By making use of a...
by selledge | Mar 19, 2020 | AI-Big Data
B2B marketing teams are faced with an increasing number of challenges entering the 2020s. At the most basic level, they need to be developing buyer personas, creating relevant and insightful content, doing market analysis, monitoring online activities, creating and...
by selledge | Mar 11, 2020 | AI-Big Data
In a world where B2B lead generation, demand generation, and marketing, in general, are more data-driven than ever before, intent data is essential. B2B intent data will help you identify higher quality leads by helping you better understand your target audience. This...
by Jason Hubbard | Mar 6, 2020 | AI-Big Data
It’s been said many times but there is no harm mentioning it again: Data is now a commodity at the center of all business operations. Whether you plan to expand to new markets or looking to discover and engage new prospects, you need data to make informed and...
by selledge | Feb 25, 2020 | AI-Big Data
B2B lead generation, demand generation, content marketing, and digital marketing, in general, are all reliant on customer data to be successful. Intent data helps your marketing and sales teams identify companies and prospects interested in your products and services....
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