by selledge | Aug 2, 2019 | B2B Marketing, Marketing Strategy, Referral Marketing
In today’s digital world, people are being exposed to thousands of adverts daily, which, in turn, has led to a phenomenon known as ad fatigue, where people, consciously or unconsciously, are starting to ignore ads, altogether. Many have even gone as far as...
by selledge | Sep 10, 2018 | B2B Marketing, Sales
I have worked with hundreds of companies over the course of my 28+ year career. During the first 10 years of my career, I had my own business before I started consulting other businesses on how to be more effective. Out of all my years of experience, there has been...
by Shawn Elledge | Sep 10, 2018 | B2B Marketing, Sales
B2B Sales prospecting isn’t easy. In fact, it can be downright difficult to grab the attention of B2B buyers in a marketing paradigm that has shifted significantly in recent years, and where increased competition makes it more and more difficult to stand out from the...
by selledge | Sep 10, 2018 | B2B Marketing, Lead Generation, Sales
Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to...
by selledge | Sep 10, 2018 | B2B Marketing, Email, Marketing
In terms of lead generation, emailing is an “oldie, but goodie.” Never discount the classics—they’re often the most important tools in your arsenal. I’ve talked about it before but today, I want to take our conversation about email marketing a step further, and talk...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Brand Marketing, Marketing
Americans may be more diverse than ever before, but there is one area a majority of the population is gravitating towards—learning. According to Pew Research Center, 74% of American adults consider themselves to be “personal learners.” By contrast, 49% of Americans...
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