by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Database Marketing, Market Research, Marketing Strategy
To survive and thrive in a competitive business environment, companies are being hammered to continuously adapt and deliver more, faster, better, and less expensively. How do you know whether you did? You need to establish and use the right metrics. For Marketers,...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Email, Marketing
In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Marketing
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Marketing
B2B Sales prospecting isn’t easy. In fact, it can be downright difficult to grab the attention of B2B buyers in a marketing paradigm that has shifted significantly in recent years, and where increased competition makes it more and more difficult to stand out from the...
by selledge | Aug 30, 2018 | B2B Marketing, Marketing
“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister of the United Kingdom in 1804, would often apply with justice...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Marketing
I have been fortunate in my career to benefit from a number of remarkable mentors. My first professional job was in a financial services organization working for Dwight Prade. It was Dwight who bestowed upon me the title “Customer Relationship Manager.” This was...
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