by selledge | Aug 2, 2019 | Database Marketing
As its name would suggest, database marketing is a tactic by which companies use customer data as a means of delivering relevant, personalized, and effective marketing messages to both existing and potential customers. This highly targeted and personalized approach...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Database Marketing, Market Research, Marketing Strategy
To survive and thrive in a competitive business environment, companies are being hammered to continuously adapt and deliver more, faster, better, and less expensively. How do you know whether you did? You need to establish and use the right metrics. For Marketers,...
by Shawn Elledge | Aug 30, 2018 | Database Marketing, Direct Mail, Marketing
Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing materials like postcards, brochures, catalogs, sales letters, and...
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