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The How-to Guide of B2B Email Marketing for 2020

The How-to Guide of B2B Email Marketing for 2020

The How-to Guide of B2B Email Marketing for 2020 Many people out there are under the misconception that, because of the rapid rise of social media in recent times, email is declining. This could not be further from the truth. It’s important to realize that more...
How Does Email Marketing Improve B2B Lead Generation?

How Does Email Marketing Improve B2B Lead Generation?

How Does Email Marketing Improve B2B Lead Generation? Lead generation is top-of-mind for pretty much every marketer out there. It’s also one of their biggest challenges. In fact, 61% of B2B marketers believe that generating traffic and high-quality leads are...
What Makes a B2B Drip Campaign Really Successful?

What Makes a B2B Drip Campaign Really Successful?

What Makes a B2B Drip Campaign Really Successful? Drip campaigns can be incredibly useful for B2B companies. While an email marketing strategy is the cornerstone of any lead generation campaign, without email drip, you are missing out on opportunities. In essence, an...
6 Reasons Why Your Email Marketing Isn’t Working

6 Reasons Why Your Email Marketing Isn’t Working

6 Reasons Why Your Email Marketing Isn’t Working Email marketing has been around almost as long as there have been emails, and with good reason. As far as digital marketing goes, this is one of the most effective ways of connecting with new leads, nurturing them, and...
The Power of Ending Emails with ‘Thank You’

The Power of Ending Emails with ‘Thank You’

If you think the salutations of your e-mails are the least important part—think again. According to a study done by Boomerang, ending emails with Thank You and other variations actually boosts response rates, and for email marketers, responses are a key indicator of...
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