by selledge | Oct 21, 2019 | Email
The How-to Guide of B2B Email Marketing for 2020 Many people out there are under the misconception that, because of the rapid rise of social media in recent times, email is declining. This could not be further from the truth. It’s important to realize that more...
by selledge | Oct 11, 2019 | Email
How Does Email Marketing Improve B2B Lead Generation? Lead generation is top-of-mind for pretty much every marketer out there. It’s also one of their biggest challenges. In fact, 61% of B2B marketers believe that generating traffic and high-quality leads are...
by selledge | Oct 7, 2019 | Email
What Makes a B2B Drip Campaign Really Successful? Drip campaigns can be incredibly useful for B2B companies. While an email marketing strategy is the cornerstone of any lead generation campaign, without email drip, you are missing out on opportunities. In essence, an...
by selledge | Sep 25, 2019 | Email
6 Reasons Why Your Email Marketing Isn’t Working Email marketing has been around almost as long as there have been emails, and with good reason. As far as digital marketing goes, this is one of the most effective ways of connecting with new leads, nurturing them, and...
by selledge | Sep 12, 2019 | Email
One of the Most Overlooked and Easiest Ways to Generate Leads & The Tools to Make it Happen Spoiler: It’s your email signature. Why it Matters According to the Radicati Group Email Statistics Report, in 2019 there are roughly 293 billion emails sent and received...
by selledge | Sep 10, 2018 | B2B Marketing, Email, Marketing
In terms of lead generation, emailing is an “oldie, but goodie.” Never discount the classics—they’re often the most important tools in your arsenal. I’ve talked about it before but today, I want to take our conversation about email marketing a step further, and talk...
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