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Email Marketing Trends: What to Expect in 2018

Email Marketing Trends: What to Expect in 2018

As marketing technology advances, email continues to play a significant role in a savvy marketer’s strategy. But as with everything else in this technology-driven world, email marketing trends are constantly evolving and changing, which means that marketers are...
8 Ways to Increase Your Email Marketing ROI

8 Ways to Increase Your Email Marketing ROI

With so many available ways to contact customers, marketers are often left wondering if email marketing is worth it anymore? The short answer: yes absolutely. Rather than struggling to keep pace, a recent eMarketer survey found that email produced an email marketing...
The Power of Ending Emails with ‘Thank You’

The Power of Ending Emails with ‘Thank You’

If you think the salutations of your e-mails are the least important part—think again. According to a study done by Boomerang, ending emails with Thank You and other variations actually boosts response rates, and for email marketers, responses are a key indicator of...
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