by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Email, Marketing
In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social...
by selledge | Aug 30, 2018 | Email, Marketing
As marketing technology advances, email continues to play a significant role in a savvy marketer’s strategy. But as with everything else in this technology-driven world, email marketing trends are constantly evolving and changing, which means that marketers are...
by Shawn Elledge | Aug 30, 2018 | Email, Marketing
With so many available ways to contact customers, marketers are often left wondering if email marketing is worth it anymore? The short answer: yes absolutely. Rather than struggling to keep pace, a recent eMarketer survey found that email produced an email marketing...
by selledge | Aug 30, 2018 | Email, Marketing
If you think the salutations of your e-mails are the least important part—think again. According to a study done by Boomerang, ending emails with Thank You and other variations actually boosts response rates, and for email marketers, responses are a key indicator of...
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