by selledge | Sep 18, 2019 | Lead Generation
Top 8 B2B Lead Generation Mistakes to Avoid Having a steady influx of leads coming into the sales funnel is the lifeblood of almost every business. Attracting new customers is critical for growth. Knowing this, many companies attempt to do as much as they can to bring...
by selledge | Aug 2, 2019 | Lead Generation, Webinars
Among the many tools a company has at its disposal when it comes to lead generation, probably none is more effective than webinars. Webinars are, as their name would suggest, online seminars, presentations, lectures, or workshops that help turn a presentation into a...
by selledge | Aug 2, 2019 | Lead Generation
A lead should never be looked at as a random potential customer. A lead is a customer who’s just one step away from making a purchase. What you need to do is to grab their attention, prove to them that your product or service will solve their problem, and deliver...
by selledge | Aug 2, 2019 | Lead Generation
Direct mail (DM) has long been at the forefront of advertising. It was only after the appearance of the internet and, in particular, the rise of social media when direct mail had been placed on the backburner or discontinued by some companies. In short, direct mail is...
by selledge | Aug 2, 2019 | Demand Generation, Lead Generation
The world of today’s modern marketing language can be confusing, with many of its terms used interchangeably or lost in translation. There’s no shortage of confusing terms posing challenges to businesses who are trying their hand at marketing. Today,...
by selledge | Sep 10, 2018 | B2B Marketing, Lead Generation, Sales
Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to...
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