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Lead Management Archives - Lead Generation Institute - LGi

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How to Calculate the ROI of Lead Nurturing

How to Calculate the ROI of Lead Nurturing

How to Calculate the ROI of Lead Nurturing The B2B world lends itself to a focus on the “now”. It makes sense. We need to close deals and we need the current quarter’s numbers to hit or exceed goal. That’s why lead generation efforts tend to be short-sighted. With...
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