by selledge | Sep 13, 2019 | Lead Management
How to Calculate the ROI of Lead Nurturing The B2B world lends itself to a focus on the “now”. It makes sense. We need to close deals and we need the current quarter’s numbers to hit or exceed goal. That’s why lead generation efforts tend to be short-sighted. With...
by selledge | Aug 2, 2019 | Lead Management
Even though cookies on the digital landscape have been around for some time, they are still something that stirs some debate and confusion. Most attention has been given to first and third-party cookies. Nevertheless, there are also second-party cookies that need to...
by selledge | Aug 2, 2019 | Lead Management
As inbound marketing has become a driving force in the industry, the importance of lead nurturing is more important than ever. In the majority of cases, only a relatively small number of inbound leads will make an immediate purchase, leaving more than 9-out-of-10 such...
by selledge | Aug 2, 2019 | Lead Management
When it comes down to it, B2B marketing is often about generating leads for the sales department. This need for lead generation is even more prevalent in a demand-driven culture, where marketing has a direct impact on revenue. There’s an undeniably large number...
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