by selledge | Aug 2, 2019 | B2B Marketing, Marketing Strategy, Referral Marketing
In today’s digital world, people are being exposed to thousands of adverts daily, which, in turn, has led to a phenomenon known as ad fatigue, where people, consciously or unconsciously, are starting to ignore ads, altogether. Many have even gone as far as...
by Shawn Elledge | Aug 30, 2018 | B2B Marketing, Database Marketing, Market Research, Marketing Strategy
To survive and thrive in a competitive business environment, companies are being hammered to continuously adapt and deliver more, faster, better, and less expensively. How do you know whether you did? You need to establish and use the right metrics. For Marketers,...
by Shawn Elledge | Aug 30, 2018 | Marketing, Marketing Strategy
The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs are either being too...
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