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Marketing Archives - Page 2 of 3 - Lead Generation Institute - LGi

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Email Marketing Trends: What to Expect in 2018

Email Marketing Trends: What to Expect in 2018

As marketing technology advances, email continues to play a significant role in a savvy marketer’s strategy. But as with everything else in this technology-driven world, email marketing trends are constantly evolving and changing, which means that marketers are...
8 Ways to Increase Your Email Marketing ROI

8 Ways to Increase Your Email Marketing ROI

With so many available ways to contact customers, marketers are often left wondering if email marketing is worth it anymore? The short answer: yes absolutely. Rather than struggling to keep pace, a recent eMarketer survey found that email produced an email marketing...
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