by selledge | Aug 30, 2018 | Marketing, Outbound Marketing
I’ve written previously about the power of click-to-call campaigns. Adding a click-to-call button in email marketing campaigns is a great option as a call to action. Now, Forrester Research is adding fuel to the fire, indicating that customers who initiate a phone...
by Louis | Aug 30, 2018 | B2C Marketing, Marketing
With so many channels available to reach consumers, it can be hard for marketers to decide where their budget dollars should be deployed for maximum effect. For instance, more traditional marketers, who are comfortable with email campaigns, might view SMS and email...
by selledge | Aug 30, 2018 | Email, Marketing
If you think the salutations of your e-mails are the least important part—think again. According to a study done by Boomerang, ending emails with Thank You and other variations actually boosts response rates, and for email marketers, responses are a key indicator of...
by selledge | Aug 30, 2018 | B2B Marketing, Lead Generation, Marketing
Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to...
by Louis | Aug 30, 2018 | Database Marketing, Direct Mail, Marketing
Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing materials like postcards, brochures, catalogs, sales letters, and...
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