by selledge | Aug 2, 2019 | Sales, Sales Automation Martech
As many of us know, channel sales are a great way of scaling revenue. Even the best salespeople are limited by the number of hours in a day, making it difficult to increase the process. The channel sales model can help in this regard by relying on third parties such...
by selledge | Aug 2, 2019 | Sales, Sales Process
Sales and marketing have traditionally held somewhat parallel paths, rarely coming in contact with each other. Unfortunately, however, this has often led to mistrust between the two, as well as missed opportunities and lost revenue. Many businesses are turning their...
by selledge | Sep 10, 2018 | B2B Marketing, Sales
I have worked with hundreds of companies over the course of my 28+ year career. During the first 10 years of my career, I had my own business before I started consulting other businesses on how to be more effective. Out of all my years of experience, there has been...
by selledge | Sep 10, 2018 | Demand Generation, Event Marketing, Sales
As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many...
by Shawn Elledge | Sep 10, 2018 | B2B Marketing, Sales
B2B Sales prospecting isn’t easy. In fact, it can be downright difficult to grab the attention of B2B buyers in a marketing paradigm that has shifted significantly in recent years, and where increased competition makes it more and more difficult to stand out from the...
by selledge | Sep 10, 2018 | B2B Marketing, Lead Generation, Sales
Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to...
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