Thursday 26 March, 2020
Time: 2:00 PM (EST)
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth.
During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and performance management to accelerate growth will cover:
If you're looking for a practical, no-nonsense proven approach to accelerate growth, create value and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to apply data-to-insights, customer-centricity, and Marketing Performance Management (MPM) methods.
Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and Marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM).
She received a patent for the Accelance® methodology designed to connect activities and investment to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth” receiving industry acclaim.
Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings on alignment, accountability, analytics, and operational excellence best practices. Martechexec selected Laura as one of the top 50 women in marketing technology.
Laura is honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. Engagio identified Laura among the top Marketing Operations leaders to know.
Shawn Elledge has been in the sales and marketing industry for over 30 years and is the founder of the Lead Generation Institute (LGi).